# 89 I The privacy paradox I What the iOS14 update says about our user behavior

Apple’s iOS 14 update has changed the advertising landscape: in the future, users will be able to decide for each app whether or not they allow the provider to track advertising – with drastic consequences for the advertising industry. But where does the change of heart of many users come from: inside, when we have been all too ready to reveal our data for years? What you can expect: 00:05 The update and its effects on the advertising industry 01:05 Facts about the iOS 14 update 02:35 The privacy process model 03:20 Reasons for the new user behavior 08:20 Tips for marketers The blog article the video with all information and useful links can be found here: .