Wired
Since Apple released the ARM-based M1 processor, it has also announced that it will replace all Macs with its own processors within two years. This has caused a war between Apple and Intel. Recently, Intel has published 5 consecutive advertisements to ridicule the shortcomings of MacBook laptops, and even Justin Long, the advertising spokesperson for Get a Mac, who had been on the Apple site, was hired to help out. Many criticized the design of MacBook laptops as inferior to Intel laptops.
Intel released 5 Go PC ads. Most of the ads are in the style of old Apple movies. After the opening with an all-white background, they also hired Apple actor Justin Long as an advertiser. Get a Mac video.
In the past, former comrades-in-arms have now become enemies between the first series. Apple also used advertising to sour Intel, and now Intel is also using the same method to fight back. This time, Intel also directly pointed out the five major flaws of Macbooks through advertising methods.
First of all, Intel ads compare the Lenovo Yoga 9i tablet laptop and MacBook with each other. Directly attacking the Mac laptop can’t turn the screen back into a tablet. It can only be a laptop. You can only buy an iPad tablet, or even pair it with one. A pile of peripheral accessories, such as Apple Pencil, smart keyboard and Hub Hub, can be disguised as a laptop.
Next, Intel uses Dell XPS 13 laptops to display up to 3 external screens, and the screen resolution can reach 4K, which implies that M1 Macbook laptops can only connect to one external screen.
In addition, the advertisement also found a player who was playing games with an Intel laptop. Justin Long was surprised to find that anyone could play games with a Mac? The camera shifted to another place in an instant. There was only a Macbook on the table. The screen was not even turned on, and no one was even sitting there to use it. The player said, “No one has actually played a game on a Mac.” Justin also made a very agreeable voice, obviously mocking the problem of low Mac game support.
The next step is to use the Asus Zenbook Duo 14 anamorphic laptop to compare with the Macbook. The Zenbook Duo screen can support touch control. There is even another screen on the keyboard, which can present dual screens. As for the Macbook, there is only one Touch Bar. It takes a lot of time to find a button, and it can cause accidental touches of Siri.
Finally, Justin compared the appearances and said that Intel laptops have a variety of options. Ironically, the appearance of Macboook has not changed much for several years. It feels that only the color has become darker.
Judging from the Intel “Go PC” series of ads, most of the features are showing the firepower of the Intel laptop camp, and also directly attacking the existing flaws of the Mac M1 laptop, such as the inability to turn the laptop into a tablet, and the lack of a touch screen, The inability to play games and support for external screens are limited, and users even have a variety of different appearances and needs to choose from, but the appearance and functions of the MacBook can only be maintained in the most classic design.
Even Intel has made a specialCompare Mac M1 and PC features page, Showing that Intel laptops are not only more powerful than Macs in hardware, but also significantly better than Macs in applications, plug-ins, creative tools, and games.
The interesting point is that about a few hours after the launch of Intel ads, the number of views is quite amazing. However, judging from the responses and ratings of foreign netizens, the videos are mostly given negative reviews by most netizens, and the number of boos is obviously more than the number of praises. Not quite recognized and paid by netizens.
It can be seen from the advertisements and web content that Intel has a huge sense of fear this time about Apple’s ARM-based M1 processor. Recently, a large number of newsletters and advertisements have been used to counterattack and compare. I am afraid that the Intel market will be shaken. On the one hand, Intel seems to be planning on beckoning to Macbook users at the initial stage of ARM’s initial stability and poor compatibility, but I don’t know what you think after watching these advertisements?
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