Wired
On November 17 last year, Glory officially broke away from Huawei’s embrace and set off again. At the end of March this year, Honor, which was independent from Huawei for more than four months, officially announced that the company’s business integration in all aspects has been fully completed.
Recently, Wan Biao, chairman of Glory Terminal Co., Ltd., made his first public announcement in an interview with Shenzhen Satellite TV: We are ready to win the global high-end market competition!
Previously, due to US sanctions, Honor’s entire supply chain, including many key components, was once faced with a supply cut. How is the glory restored now? Has it survived?
In response, Wan Biao gave a positive answer. He said that after Honor became independent, it was actually a completely independent company.
At present, Honor and global supply partners, semiconductor chips, etc. have fully recovered. He revealed that what was independent this time covers end-to-end systems and capabilities from R&D, marketing, marketing, supply, and procurement. At present, the company has more than 8,000 employees, half of whom are R&D personnel.
In addition, Glory also brings global R&D and innovation capabilities and platforms, capital operation models, as well as global marketing system capabilities, operation models, and operational experience. Not only in China, but also in Europe, Latin America, the Middle East, Asia-Pacific and other global operations platforms and experiences outside of China are brought out together.
Regarding R&D investment, Wan Biao revealed that Honor plans to use 7% to 8% of its annual revenue as the R&D investment baseline. “This year is our first year of independence, and our investment in research and development has reached 1 billion U.S. dollars.”
When it comes to competing with Huawei, Wan Biao is confident. “I think we have strong confidence to win this competition. I think it comes from two aspects. The first aspect is that we have a global R&D team and innovation capabilities; the second aspect is globalized marketing and sales. With the service team and global operation capabilities; I think these two capabilities and these two organizations, we all have successful experience.”
What other products will Honor be available within this year? Wan Biao said that starting from the middle of this year, very heavy products will be launched on the market.
The first batch will launch two smart phone products, the Magic flagship series and the Honor Digital high-end series, which will be the new benchmark for the all-around technology flagship and aesthetic design, positioning the “all-round player” and will become the new benchmark for global smart phones.
Next this year, we will continue to launch a series of products such as our high-end laptops, high-end tablets and our wearable watches.
Wan Biao said that Honor’s product development is a “two-wheel drive” model, part of which is to understand and insight into the needs of consumers. The second part is driven by innovation and technology, which is a process that complements each other and promotes each other.
“After our full discussion, the core of the brand is to strive for the future. In fact, we hope that through the continuous and firm efforts of our team, we will move towards the iconic global high-end technology brand. This road is very difficult, and we need to be prepared for long-distance running. I Is confident.”
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