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JD 618 mobile phones soared 15 times in 1 hour, covering more than 500 counties, districts and cities nationwide

For consumers, instant retail allows more consumers to enjoy an efficient shopping experience and make “everything is available immediately.”

On the first day of JD 618, the overall sales of JD Daojia’s platform increased by over 140% year-on-year; mobile phones reached the trend in one hour, and sales increased by 1500% year-on-year. Users in more than 500 counties, districts and cities across the country received mobile phone products within one hour, including iPhone 12 Hot sale, sales volume increased by over 200% month-on-month.

In 2020, the fastest-growing first-class category of JD Daojia’s sales is door-to-door service, followed by jewelry accessories, computer digital, mobile phones, sports outdoor, etc., and instant consumption expands to all categories.

JD 618 mobile phones soared 15 times in 1 hour, covering more than 500 counties, districts and cities nationwide

The geographical coverage of instant consumption is gradually expanding, and more consumers in lower-tier markets can enjoy the convenience and speed of the 1-hour delivery service. From the perspective of sub-categories, the sales of computer digital, mobile phones, outdoor sports, apparel and fashion and toys have the fastest growth in the low-tier market.

Instant consumption is no longer just an emergency choice for users. According to a survey of JD Daojia users, only 23% of the users who choose “urgent use” among the reasons for purchase, 74% of users’ purchase reasons are “daily purchases” and 42% of users’ purchase reasons are “stocking”. Instant consumption platforms have increasingly become an important channel for users to purchase daily and stock up for replenishment.

In the instant consumption mode, users can choose nearby stores to place orders according to specific locations, and the “minute-level delivery era” has arrived. Throughout 2020, the average delivery time of Dada Express instant delivery service is about 30 minutes. Commodities are being delivered to consumers faster and faster.

JD 618 mobile phones soared 15 times in 1 hour, covering more than 500 counties, districts and cities nationwide

Please indicate the source for reprinting: Fast Technology

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