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The replacement tide is coming! SA: 70% of Chinese consumers are willing to buy brand new mobile phones in the second half of the year

Unconsciously, 2021 is already halfway through. Do you plan to change to a new phone in the second half of the year?

The latest research by Strategy Analytics shows that 70% of Chinese buyers who plan to buy a new mobile phone in the next 6 months are willing to buy a brand new smart phone with a good evaluation and a reasonable price. Only half of Chinese smartphone users agree that their current smartphones can meet almost all their needs.

Strategy Analytics’ latest consumer insight analysis report “China Smart Phone and Consumer Electronics Purchase Plan” found that although Chinese consumers are very willing to accept new technologies, they are not particularly satisfied with their current experience.

The report also found:

35% of high-end smartphone users will change their phones in the next 6 months.

5G is a must, and 90% of users expect their next smartphone to be a 5G phone.

Only half of Chinese smartphone users agree that their current smartphones can meet almost all their needs. Apple is clearly the leader in this regard.

The repeat purchase intentions of vivo, OPPO and Xiaomi in China are 17-21 percentage points lower than that of Apple.

Wu Yiwen, a senior analyst at Strategy Analytics, pointed out: “Among a series of consumer electronics products and services, Chinese consumers have the lowest brand loyalty, and smartphones are no exception. Among the respondents who plan to purchase high-end devices in the next 6 months , 70% of people would consider trying a new brand. It’s difficult to win customers for the first time, but it’s even more challenging to retain customers.

David Kerr, Senior Vice President of Strategy Analytics, commented: “As far as smartphones are concerned, Apple is the most willing to repeat purchases by Chinese consumers, while vivo, OPPO and Xiaomi are lagging behind. Manufacturers need to understand that in different customer groups, their products, What factors restrict the shortcomings in technology, distribution, and the entire procurement process.”

The replacement tide is coming! SA: 70% of Chinese consumers are willing to buy brand new mobile phones in the second half of the year

Please indicate the source for reprinting: Fast Technology

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