Wired
Speaking of Xiaomi mobile phones, everyone will not be unfamiliar with it. It is one of the outstanding mobile phone manufacturers in China, and it has a remarkable sales record in the world. Recently, foreign media Slashgear counted five reasons why Xiaomi mobile phones are so successful.
The first is pricing. The biggest advantage of Xiaomi’s mobile phone is its pricing strategy. Especially in the early stage of the smartphone market, Xiaomi relied on its extremely high cost performance to “grab” a lot of market share from world-renowned brands such as Apple and Samsung, which also laid a solid foundation for Xiaomi to expand the market.
Dare to innovate is also a major advantage that Xiaomi mobile phones can have today. Slashgear said that many big mobile phone manufacturers rarely venture out of their comfort zone and often just upgrade their mobile phone hardware. And Xiaomi mobile phone launched a borderless mobile phone to drive the market, pursuing the ultimate charging speed, set off a wave of “flash charging”.
At the same time, in order to gain more market share, Xiaomi releases a large number of mobile phone models every year. Last year, Xiaomi launched nearly 50 models of Mi, Redmi and POCO brand mobile phones. This means that Xiaomi mobile phones cover various price ranges from high to low, giving consumers more choices.
In addition to mobile phones, Xiaomi is still improving its ecological chain, from smart watches to smart TVs to smart vacuum cleaners. Slashgear said that Xiaomi is building a network of products and services that will be well integrated.
Slashgear believes that Xiaomi’s business model is also a key factor in its success. Xiaomi focuses on the online market, which not only saves costs, but also attracts more young people to pay for it.
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