Wired
(Image source/Bloomberg)
According to “Bloomberg”, the Apple iPhone 13 series has been on the market for several weeks, but consumer demand for the new machine has shown a downward trend. The reason may not be a shortage in the supply chain, but a shortage of goods that has led consumers to the iPhone 13 series. The enthusiasm is reduced.
“Bloomberg” reported that due to the lack of relief of global chip short songs, Apple requested suppliers to reduce the production of iPhone 13 series in October 2021. Apple originally planned to produce at least 90 million iPhone 13 units in 2021. However, due to the inability of the two major suppliers, Broadcom and Texas Instruments, to provide enough components, Apple later reduced the output of the iPhone 13 series to 80 million units.
With the improvement of the supply of iPhon 13 and iPhone 13 Pro, Apple expects that this year (2021) Christmas shopping season will be able to provide enough iPhone 13 models and ship them, but “Bloomberg” believes that the long-term waiting will eventually weaken consumers Passion for buying.
Apple CEO Tim. Cook said at the earnings conference that Apple suffered huge losses due to supply problems. (Photo source/Reuters)
In addition, it is rumored that Apple hopes to solve the iPhone supply problem in 2022, because the long-term shortage has caused Apple to suffer huge losses. Apple CEO Tim. Tim Cook said at the fourth quarter earnings conference in October that the supply problems of iPhone, iPad and Mac have cost Apple at least 6 billion U.S. dollars (about NT$166.2 billion), and it will not be fast until December. Ship to consumers.
A few days after the release of the iPhone 13 series, the iPhone 13 and iPhone 13 Pro and Pro Max were quickly pre-ordered on the official website. However, within one month after the press conference, the shipping time of all products was extended by several weeks.
Cook said in the October earnings conference that Apple is working hard to urge suppliers to increase the supply of iPhone 13 series to maintain inventory, so that over time, consumers will no longer favor iPhone 13 series and wait instead. Next year’s iPhone 14 series.
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