Wired
(Photo/Photo by reporter Huang Zhaoxiang)
Due to the impact of the epidemic on the supply chain and the fact that the exchange rate of the New Taiwan dollar has not been as strong as in the past two years, it is expected that the new generation of iPhone 14 series launched this fall will increase the price. Estimated at 100 US dollars, about 2,926 Taiwan dollars.
In the past, including the iPhone 11, iPhone 12, and iPhone 13 series, the prices in the U.S. market were all flat, but the Taiwan market was affected by factors such as exchange rates, and there have been price cuts in the past three years. For example, the iPhone 12 Pro has dropped by 2,000 yuan. , the iPhone 13 is also 1,000 yuan lower than the previous generation, and the price of the iPhone SE, which has increased in the US market, has not changed in Taiwan.
In addition, regardless of the exchange rate, the price of the iPhone in the United States has also been reduced in the past 5 years. For example, the iPhone 11 is more affordable than the iPhone XR. At present, I want to buy a full-screen iPhone equipped with Face ID, and there is no 999 for the first-generation iPhone X in 2017. The dollar is expensive, and Apple has also upgraded the entry-level storage space of the iPhone from 64GB, which is still in use in the iPhone 12, to 128GB in recent years, which is equivalent to a variable price reduction.
However, the iPhone 14 series is expected to eliminate the most affordable mini style, plus various factors, the final price increase is still unavoidable. The foreign technology website “PhoneArena” estimates that the pricing of the new iPhone 14 (6.1 inches), iPhone 14 Max (6.7 inches), iPhone 14 Pro (6.1 inches), and iPhone 14 Pro Max (6.7 inches) will be in order. $799, $999, $1,099, $1,199.
Compared with the 699, 799, 999, and 1,099 of the four models of the iPhone 13 series, the new machine will increase by about $100, while the “non-Pro” large-screen model iPhone 14 Max, which debuted for the first time, will be compared with In the past, the “Pro” series was purchased for the equivalent of $999.
Another foreign technology website “9to5Mac” believes that the iPhone 14 series will increase prices in many overseas countries in the United States due to exchange rate issues, but this wave of price increases is not expected to affect sales. However, since this year’s iPhone 14 product line plan is the first to be adopted by Apple, the overall performance and user response remain to be seen.
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