Wired
(Photo/Bloomberg)
HMD Global, which owns the Nokia mobile phone brand, has not launched a representative flagship mobile phone for nearly three years. However, with its main lineup of affordable mobile phones in the mid-to-low-end series, it still achieves good results in the market in some parts of the world. Taking the first quarter of this year as an example, the market share of mobile phones sold in the UK market has surpassed that of the Chinese mobile phone brand OPPO and jumped to the top three best-selling mobile phone brands in the UK.
According to the latest report released by the IDC market research agency, the top five mobile phone brands in the UK smartphone market in the first quarter of 2022 are: Apple, Samsung, Nokia, OPPO and Google. . Among them, the Pixel 6 flagship dual-machine series achieved good sales results in the UK, allowing Google to grab the top five best-selling mobile phone brands in the UK for the first time.
(The picture is taken from the personal Twitter of Francisco Jeronimo, vice president of IDC)
Looking at the latest market share of the five major brands in the UK market, the Apple iPhone series ranked first with 2,393,100 units and a market share of 48.4%, while the Samsung Galaxy series ranked second with 1,576,100 units and a market share of 31.9%. . The combined shipments of the two major mobile phone brands, Apple and Samsung, account for an astonishing 80.3% of the market in the UK.
Nokia, the third largest mobile phone company, has 210,700 mobile phone shipments, and has a market share of 4.3% in the UK, with a slight gap of only 0.1%, overtaking OPPO (4.2% market share, shipments 205,900 pieces). The shipments of Google Pixel phones, which followed closely, were about 163,900 units, accounting for 3.3% of the market, ranking fifth.
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