Wired
(Photo/Reuters)
Apple’s iPhone 14 this year has been rumored to have a number of changes, such as abandoning the mini model and launching a new 6.7-inch large-screen phone, or the iPhone 14 Pro will have a camera and a new hole-punch design, but due to the global supply chain and market conditions, Apple seems to have also Not optimistic about the overall mobile phone market in 2022.
“Bloomberg” reported that Apple told supply chain manufacturers that it expected to produce 220 million iPhones in 2022, which is similar to the number in 2021, but lower than the 240 million expected by consensus analysts. The reason may be related to the overall mobile phone market. environment related.
There has been news that the development and production of the iPhone 14 have been affected to a certain extent due to the closure of the Chinese city, as well as the Ukrainian-Russian war and economic factors, which may cause the sales performance to be unable to go further.
Tianfeng Securities analyst Ming-Chi Kuo revealed that Apple has not changed its iPhone 14 listing plan since the closure of the city in Shanghai, believing that the situation is still under control, only the iPhone 14 Max is slightly behind, and it should be able to work as scheduled through the supply chain. debut. But he put forward another view, arguing that the biggest challenge of the iPhone 14 is not the supply chain, but may come from consumer demand.
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