Wired
As one of Huawei’s most important strategies, the next development of imaging is even more critical, and He Gang, chief operating officer of Terminal BG, also focused on relevant content in an interview with the media.
Huawei Imaging XMAGE will be the exclusive symbol of Huawei Mobile Imaging, announcing our leadership and maturity in the imaging field, and will also represent our continuous breakthrough and commitment. ” said He Gang, COO of Huawei Terminal BG.
In the first half of this year, Huawei and Leica ended their 6-year cooperation, and the release of XMAGE also means that Huawei no longer relies on the cooperation of international camera giants for empowerment, but builds its own image brand in the field of mobile imaging. own technical system.
In this regard, He Gang said: “Through cooperation with Leica, we have a better understanding of consumers’ needs, and at the same time, we have more opportunities to meet consumer expectations. After the cooperation period expires, we insist on our own way. I don’t know how others will do it, but Huawei will deepen and penetrate its technology, and continue to optimize key technology areas such as optical systems, imaging technology, and image processing.”
He Gang said that Huawei’s imaging mainly focuses on three key technical areas: optical system, imaging technology, and image processing. Some of its representative works are: the dual-camera system of the P9 series, the free-form lens of the Mate40 series, and the XD Fusion image engine of the P40 series, etc. .
In He Gang’s view, XMAGE will further exert its technological advantages in five aspects: optical design, mechanical structure, photoelectric conversion, image algorithm and image effect. Huawei will continue to invest in research and development. The unique image style of Huawei XMAGE has become the trend and direction of Huawei’s photo style in the future, in which authenticity and warmth are the main colors of Huawei Image XMAGE.
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