Wired
Pictured from left to right: ASUS Zenfone 9, Zenfone 8, and 6.67-inch Zenfone 8 Flip with 3 lenses. (Photo/Photo by reporter Liu Huiqin)
Compared with the 6.2-inch Samsung S22 and the 6.1-inch Apple iPhone 13, ASUS’s Zenfone series has only launched the only 5.9-inch flagship model, the Zenfone 9 this year. Take on competitors with a distinctive small size, and attack the mobile phone group that prefers one-handed control.
However, since the launch of the 6.67-inch flagship Zenfone model with “flip dual-lens” in 2019, from Zenfone 6, Zenfone 7 to Zenfone 8 Filp, which evolved into “flip 3-lens” last year, after three generations of flip-lens big phones, why? No longer launched this year?
ASUS 20201 ZenFone 8 Flip equipped with Qualcomm S888 processor, 180-degree flip three lenses, with large aperture, ultra-wide angle and triple optical zoom shooting performance, flip angle makes the viewfinder more flexible. (Photo/Photo by reporter Liu Huiqin)
In this regard, Zhang Shunxiang, director of global marketing of ASUS mobile phones, said that mainly the flip 3 lens of the previous generation ZenFone 8 Flip is the limit for the load of the mobile phone motor. In the existing body volume, it can no longer be packed into a larger and advanced sensor. Components and modules, and considering the premise of unwillingness to increase the weight of the mobile phone, this year, the mobile phone team focused on the research and development of the Zenfone 9, which is one-handed and lightweight More professional photography image performance, and easier one-handed control experience. In other words, this year’s Zenfone series only has a 5.9-inch Zenfone 9, and no other models will be launched.
Zhang Shunxiang, Director of Global Marketing of ASUS Mobile Phones (Photo/Photo by reporter Liu Huiqin)
Asus’ 2020 flip 3-lens flagship Zenfone 7 Pro has a 6.67-inch screen. (Photo/Photo by reporter Liu Huiqin)
Is it possible to launch a flagship mobile phone with a “flip lens” in the future? Asus declined to comment. The implication may also reveal that if there is more advanced technology in the future, it is not ruled out that the flip phone will come back. However, after all, it seems that the possibility of launching a flip phone in the short term is still slim. ,
Asus’ 2019 flip dual-lens flagship Zenfone 6 has a 6.4-inch screen. (Photo/Photo by reporter Liu Huiqin)
As for why this year is only focused on the 5.9-inch small flagship model? Zhang Shunxiang pointed out that the new flagship ROG Phone 6 launched by ASUS for e-sports users is a flagship mobile phone with a large screen of 6.67 inches. The top-level specifications and performance and the most complete cooling performance allow you to enjoy the smooth and smoothness of e-sports battles and the ultimate video and audio fun.
At present, the most common models in the market are models above 6.5 inches. ASUS said that such models are indeed one of the factors that are taken into consideration when purchasing a machine for many users in Asia. But in the same way, the mobile phone group that prefers one-handed light control should not be underestimated.
The reason why there is no plan to launch a 6.5-inch or larger flagship in the Zenfone series is that after the launch of the 5.9-inch ZenFone 8 last year, it has achieved good sales results in the international market, such as EU countries and Japan. Get word-of-mouth responses from many users.
ASUS’ 2022 waterproof small flagship Zenfone 9 will be launched in Taiwan on 7/29. (Picture provided by ASUS)
As a result, ASUS deeply discovered that returning the mobile phone to an experience that can be easily controlled with only the thumb of one hand is indeed still appealing to some specific mobile phone groups in the market. Therefore, ASUS is more willing to Focus on maintaining a lightweight and compact size while maintaining the experience of using a mobile phone that is easy to control with one hand.
For example, ZenFone 9, the flagship new phone this year, is specially designed for the width and height of the best grip when using the phone with one hand. At the same time, it also brings the function of integrating the power button and the smart shortcut button for the phone. Customized apps can be easily launched using the “double tap” and “swipe” gestures. Not only that, when you tap the back cover of the ZenFone 9 phone twice with your finger, you can quickly activate functions such as the camera, flashlight or take screenshots, even when the phone is equipped with a protective case.
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