Wired
Samsung Z Fold 4 and Z Flip 4 are available for pre-order today (30th). (Photo by reporter Wu Peihua)
Samsung’s new folding Z Fold 4 and Z Flip 4 will be officially launched in Taiwan on September 2, and pre-orders will be open for pickup today (30). According to Samsung, the pre-order score has increased by more than 20% compared with the previous generation Z series, and the Z Fold 4 is more than 2 times more than the previous generation.
The top fragrance this time is Miss Xu, who came to line up at 2 in the morning. She is a 10-year veteran “star fan”, and she started with the Z Flip 4 256GB fairy purple. She said that the friends around her are all fruit fans, but she just has a soft spot for Samsung mobile phones, and she is also a Korean drama fan, so she was “burned” when she saw that the protagonists in the play were holding folding machines.
Miss Xu is a senior “star fan”, who grabbed the first incense of picking up the goods. (Photo by reporter Wu Peihua)
Many people lined up to pick up the goods at the first time. (Photo by reporter Wu Peihua)
In addition, observing the pre-order status of Samsung Smart Pavilion and Samsung Mall, the sales of Z Fold 4 and Z Flip 4 accounted for about half of each. In terms of capacity, the Z Flip 4 is the most popular with 256GB, accounting for nearly 60%; the 1TB and 512GB versions of the Z Flod 4 also have a combined performance of about 50%.
In terms of color, Z Flip 4 is the most popular with “Elf Purple”, accounting for 30% of pre-orders; Z Fold 4 is the most popular “Cedar Green”, with 40% of pre-orders. It is optimistic that after the official launch in September, the low-threshold Z Flip 4 will have a more significant increase in sales, driven by the 0 yuan tariff of telecom operators.
In addition, Apple’s iPhone 14 will be released on September 8 and is expected to be launched on September 16. The launch time is earlier than in previous years. Chen Qimeng, executive deputy general manager of Taiwan’s Samsung Mobile Communications Division, said that Taiwan’s overall mobile phone market sales in the first half of the year were compared with last year. It fell by 14% in the same period, and it is looking forward to the entry of competing products. Although it is competition, it is also stimulating. Everyone will activate the market together. He also added that Samsung’s folding machine is not positioned in the same way as Apple’s, and the target group is different.
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