MMD Laboratories has released the second report of the “2020 smartphone and smartphone market research in Japan and the United States” conducted for smartphone and mobile phone users in Japan and the United States. Focus on trade-in services and compensation services.
Japan intends to use the trade-in service for unnecessary terminals 60.5%, US 70.5%
The second report of the “2020 smartphone and smartphone market research in Japan and the United States” published by MMD Laboratories follows the first report comparing the situation of used smartphones in Japan and the United States.
When I asked Japanese and American smartphone/mobile phone users whether they would like to use the “trade-in service (trade-in program)” at the time of the next purchase of the terminal, the users who wanted to use “very want to use” and “somewhat want to use” were The United States is 70.5% of Japan’s 60.5%, which is 10 points higher in the United States, which is the same trend as the previous survey conducted in March 2019.
“Data erasure” is the top priority in trade-in
As for what we expect from the trade-in service for mobile phone terminals, the top 3 respondents in Japan answered that “the data on the device will be deleted” at 59.7% and “the disposal method is clear” at 51.6%. , “Easy procedure” was 50.2%.
In the United States, “Erase device data” is 58.8%, “Procedure is easy” 47.4%, “Disposal method is clear” 40.9%, and the top three items are common in both Japan and the US.
Compensation service subscription rate is 50% in Japan and 32.8% in the US
In Japan, 35.1% of the companies subscribed to the compensation service for mobile phone handsets were “subscribe to compensation service provided by telecommunications company”, followed by 32.9% of “not subscribed to compensation service”.
In the United States, 44.4% of the respondents said they did not “compensate for compensation services,” followed by 22.8% of “I don’t know if they have subscribed to compensation services.”
The percentage of “communications companies”, “manufacturers” and “others” who subscribe to some kind of compensation service is 50% in Japan and 32.8% in the United States. Japan tends to have a higher participation rate in the compensation service.
Top reasons for choosing disposal method Japan is “easy” and the United States is “safe”
For the respondents in the US and Japan who sold the mobile phones/smartphones they used before, about the reason for choosing the disposal method “Because the amount of money obtained when disposing is high” “Because disposal is easy” “Data is properly deleted The following graphs answer the three reasons “I thought it was safe.”
In Japan, “Because it is easy to dispose of” was 75.5%, and in the United States, “Because it was safe because data was properly deleted” was the highest overall in “Applicable” and “Somewhat applicable” was 77.2%.
The experience rate of breakdown is half in both Japan and the US, and the content is “Battery life” is the top
In Japan and the United States, about half of respondents have experience of cell phone failure or malfunction, with 52.4% in Japan and 51.3% in the United States.
The breakdown of breakdowns and malfunctions was as follows: Japan’s top three items were “notably low on battery” 38.9%, “slow operation” 31.5%, and “freeze” 30.5%.
In the United States, “remarkably low battery” was 37.9%, “operation was slow” 32.0%, and “screen was cracked” 23.2%.
The highest number in Japan and the U.S. for failures and defects
Regarding the repair status of people who experienced breakdowns or malfunctions, we did not consult with Japan or the United States and did not submit it for repairs” was the highest (44.7% in Japan, 32.9% in the United States).
Among those who submitted for repair, “I went to a store of a telecommunications company for repair” was the top with 21.2% in Japan and 21.3% in the United States, followed by “I went to the store of the terminal manufacturer (Apple Store etc.) “Was published in Japan” was 11.3% in Japan and 12.9% in the United States.
The reason for not repairing is “still likely to be usable” “troublesome” “expensive”
The reason for those who did not send it out for repair was that in Japan it was 38.2% that “it seemed to be usable without repairing” was the most common, and below “Because it was troublesome to send it out for repair” 32.7%, “the repair cost was high That was the case,” followed by 30.2%.
In the United States, 49.8% of the respondents said that “it seemed to be usable without repair”, followed by “because the repair cost was likely to be expensive” 39.9%, and “because it was troublesome to send it for repair” at 29.2%. I will.
Experts say that Japan’s second hand terminal market will expand depending on ideas
Regarding the survey results, Yuichi Kogure, a mobile researcher, points out that it is common in Japan and the United States that line contracts and terminal sales are provided as a set.
Also, although the used terminal market in Japan is smaller than in the United States, there is a sense of security that data will be securely erased at the time of trade-in, a service system that can smoothly dispose of unnecessary terminals, compensation service after purchasing used terminals. It is said that there is room for growth through measures such as appealing to.
Source: MMD Laboratory
Source: iPhone Mania