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Influencer selfies and image corrections will be mandatory-Norway

 
If an influencer modifies a selfie for promotional purposes, a bill has been passed by the Norwegian parliament that requires that it be stated.

Passed by the overwhelming majority

A law requiring the description of processed images was passed by the Norwegian Parliament on June 2, 2021 with an overwhelming majority of 72 to 15 (effective at the discretion of the King of Norway).
 
The bill gained support from many lawmakers because it was feared that the heating “processing competition” could lead to immobilization of the body image and adverse effects on mental health.
 
The Norwegian Ministry of Children and Family has pointed out that anorexia nervosa is the third leading cause of death for women and that many high school girls in Oslo have mental problems. “Young people are under great pressure to show themselves well through advertising and social media. The models shown are digitally modified, exposing young people to unattainable beauty ideals. I’m doing it. “

Similar efforts by France and Google

Under the new law, ads that modify body shape, size, and skin (larger lips, thinner waist, larger muscles, etc.) will be labeled by the Ministry of Child and Family. Must be posted. Advertising images posted by influencers and celebrities are also required to be labeled to show that they are for rewards and profits.
 
It’s unclear if the same regulations apply to brightening lights and adjusting saturation, but if you violate the law, you’ll be fined or imprisoned.
 
It’s certainly an innovative law, but these efforts weren’t suddenly started by Norway. In 2017, image sharing service Getty Images announced that it would ban photos of modified models. In the same year, France also passed a law requiring that photos of digitally modified models be marked.
 
Also last year, Google set “Beauty mode (a mode in which AI automatically smoothes the skin and corrects the face)” as the initial setting of Pixel, saying that it may impose beauty standards on users. It is disabled by.
 
 
Source: Lifestyle Asia
(kihachi)

Source: iPhone Mania

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