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play Inventory of Apple’s best-selling machines! iPhone 12 sold more than 100 million yuan in 7 months after its launch
Sina Technology News on the morning of July 14th, according to reports, people familiar with the matter revealed that Apple has asked suppliers to produce as many as 90 million new-generation iPhones this year, a significant increase compared with the 2020 iPhone shipments.
In recent years, the technology giant’s mobile phone shipments have been maintained at a stable level, that is, the initial sales of the new iPhone from the beginning of the market to the end of the year were 75 million. However, the latest forecast shows that Apple expects that after the epidemic, consumers’ additional purchasing power and demand will be released, so the company expects that this year’s new iPhone will get higher sales.
In addition, the new iPhone is Apple’s second 5G mobile phone, and support for 5G networks will also become one of the key factors that prompt users to upgrade new mobile phones. The previous iPhone 12 series is Apple’s first mobile phone to support 5G network, but many consumers did not upgrade in the first time, but chose to wait and see.
People familiar with the matter also revealed that this year’s upgrade will be greater than last year. They pointed out that the processor, camera and screen of the new equipment will usher in an upgrade. Apple is planning to update all existing models, including 5.4-inch and 6.1-inch regular versions and 6.1-inch and 6.7-inch Pro versions. The current new models are codenamed D16, D17, D63 and D64. The new models are expected to be launched in September this year, earlier than October last year, partly because the current supply chain is recovering.
According to people familiar with the matter, at least one mobile phone will use an LTPO (low temperature polycrystalline oxide) display, which can change the refresh rate according to the content displayed. In the past few years, Apple has been using this technology on Apple Watch smart watch devices, which allows to slow down the refresh rate of the screen under certain circumstances, thereby extending battery life and increasing the battery life of the phone. Oppo, OnePlus and Samsung have already started using LTOP screens in their flagship phones. The new iPhone equipped with LTPO display will also use IGZO (Indium Gallium Zinc Oxide) technology to improve energy efficiency and response speed.
Although the appearance of the new iPhone will not change much, the company plans to reduce the size of the front camera and face unlock sensor to increase the screen-to-body ratio and better compete with competitors’ products. The company hopes that it will eventually be able to completely remove this retention in future versions of the iPhone, and may further reduce its size next year.
An Apple spokesperson declined to comment on this news.
Apple’s camera upgrade will focus on more advanced video recording features, such as better optical zoom capabilities. In addition, the new machine will also include an upgraded chip system, which is similar to the current A14 chip and also uses a six-core architecture. The company also tested an under-screen fingerprint scanner, but this feature is likely not to appear on this generation of iPhones.
One of the people familiar with the matter said that although Apple requires suppliers to produce up to 90 million units, the actual number may be several million less than this target.
Some people familiar with the matter revealed that the current chip shortage sweeping the world has already affected the operations of multiple industries, but the chip shortage is not expected to affect the production of the upcoming new iPhone. Apple is the key chip maker TSMC’s largest customer, and its huge order guarantees the supply of chips for the new iPhone. TSMC will begin preparations for its production a few months before the release of the iPhone.
Apple’s Chinese assembly partner Luxshare Precision will play a more important role in this year’s iPhone production, after the company just acquired an iPhone assembly plant from Wistron.
Hon Hai Precision will lead the production of the 6.7 Pro Max model, and split the production of the 6.1-inch Pro version and the 6.1-inch regular version of Luxshare Precision. Pegatron expects to manufacture all 5.4-inch models.
In addition to the new iPhone, Apple will also launch several other products later this year, including the new MacBook Pro notebooks with Apple’s self-developed chips, the redesigned iPad mini and entry-level iPad tablets, as well as Apple Watch smart watch with brand new display. Apple plans to start production of the new MacBook Pro in the third quarter. Prior to this, Apple encountered some issues related to the MiniLED screen, which also challenged the launch of the latest iPad Pro.
In order to solve the MiniLED screen supply problem, Apple asked Luxshare Precision to split the MiniLED order for the new MacBook Pro with Surface Mount Technology Co., Ltd. of China. Previously, the iPad Pro screen order was completely supplied by Surface Mount Technology Co., Ltd., Taiwan.