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Adobe announced on August 19 local time that it will acquire “Frame.io”, a cloud-based video collaboration tool. The acquisition will allow Frame.io to be incorporated into Adobe’s software, but the acquisition will amount to approximately $ 1.3 billion.
Will it be integrated with Premiere Pro etc. in the future?
Frame.io is an online platform launched in 2015 that includes features such as the ability to add comments and annotations to facilitate collaborative editing within the group. The service provided by the company is already widely known to Adobe users and has many users, so this acquisition will also benefit users.
Today’s video workflows are decoupled from multiple tools and communication channels used to get feedback from stakeholders such as agencies and clients. Frame.io enables real-time video updates, access, and stakeholder collaboration to provide a safe and elegant experience.
Premiere Pro and After Effects are typical software used for video editing and production, but Adobe intends to integrate Frame.io functionality into their software in the future.
With increasing video usage on streaming services and social networks, Adobe is seeing great opportunities to invest in features that enhance collaboration on the platform. The company does not provide a detailed outlook for the integration of the Frame.io platform with Premiere Pro and After Effects, as there are still legal proceedings required to complete the acquisition.
The acquisition will add Frame.io co-founder and CEO Emery Wells and co-founder John Traver to Adobe.
Source: Adobe via 9to5Mac
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