The iPhone 12 series, which is inundated with popularity, will set a big sales record from the fourth quarter of 2020 (October to December) to 2021, as the inventory of online stores disappears in one minute as soon as reservations start overseas. It seems to me. But not all analysts are optimistic.
Why choose Pro?
Analysts at Deutsche Bank point out that the iPhone 12 series may not have been successful in attracting consumers who are willing to spend money and jump into cutting-edge technology. These consumers have moved their fingers to the most expensive and high-performance models, the iPhone X in 2017, the iPhone XS in 2018, and the iPhone 11 Pro in 2019. However, when comparing the iPhone 12 Pro / Pro Max and the iPhone 12/12 mini, consumers are not given a reason to buy the former.
Certainly, with the iPhone X, there was a decisive difference between the iPhone 8/8 Plus and the presence or absence of Face ID. The size of the display was 5.9 inches for the iPhone X, while it was 5.5 inches for the iPhone 8 Plus. But with the iPhone 12 Pro, the only major differences from the iPhone 12 are the number of cameras and internal storage. Both displays are 6.1 inches in size, and the mounted panels are all organic EL (OLED).
Rather, is the iPhone 12/12 mini a bargain?
The LiDAR sensor, which is installed only in the iPhone 12 Pro / Pro Max that uses a triple camera, is for grasping the target in three dimensions, and it plays a major role in augmented reality (AR) and shooting in the dark. It has been. But Deutsche Bank analysts point out that this makes sense for professional photographers and not for most consumers. In fact, the best-selling iPhone 11 last year’s holiday season was the cheaper iPhone 11, not the iPhone 11 Pro / Pro Max.
Raymond James of UBS Securities also points out that the Pro series will account for only 25% of total iPhone sales in the 2021 fiscal year due to the high price of the Pro series starting at $ 999 (106,800 yen in Japan). .. “Given that the iPhone 12 has all the features, the value that the iPhone 12 Pro offers is ultimately the quality of the camera. This camera is certainly overwhelming, but it distinguishes the iPhone 12 from the iPhone 12 Pro. Is only the camera. “
It is up to each person to see this difference positively or negatively. In fact, the news site Cult of Mac praises the cost performance of the iPhone 12 mini, saying, “The only difference between the iPhone 12 mini and the iPhone 12 Pro is the camera.” Given that iPhone sales in the first half of 2020 were heavily supported by the iPhone SE (2nd generation) hit, Apple may rather consider the iPhone 12 Pro / Pro Max to be a companion to the iPhone 12/12 mini. not.
I want to read together iPhone 12 series related special feature
Source: iPhone Mania