Wired
Originally proud of its strength in the high-priced smartphone market, Apple’s iPhone has further increased its market share.
In the premium smartphone market in the second quarter of 2021 (April to June), the iPhone gained a 57% share and is the overwhelming leader.
IPhone with more than half of the market share
According to research firm Counterpoint, the premium smartphone market (models priced above $ 400) in the second quarter of 2021 recorded 46% year-over-year growth.
This is well above the growth rate of 26% for the entire smartphone market.
The ratio of premium smartphones to global smartphone sales increased from 21% in the same period of the previous year to 24%.
By manufacturer, Apple’s iPhone has the overwhelming top share with a majority share of 57%.
Apple increased its 9 percentage point share from the same period last year, significantly ahead of Samsung’s 17%, which is in second place.
Apple has held more than 50% of the market share in this market since the launch of the iPhone 12 series in the fourth quarter of 2020 (October-December).
Smartphones over $ 800 grow the fastest
Breaking down the premium smartphone market further, the market with the highest growth rate was the market called Ultra Premium, which cost more than $ 800 (about 87,764 yen).
The ultra-premium smartphone market grew 182% year-over-year, driven primarily by the iPhone 12 Pro max and iPhone 12 Pro.
Apple has a nearly 75% share of the ultra-premium smartphone market, a significant increase from 54% in the year-ago quarter.
The significant growth in this market is a sign that consumers who have recognized the importance of smartphones due to the impact of the new coronavirus have become more fond of high-end devices.
In addition, some consumers who have saved money by working from home are investing in devices such as smartphones.
It will be necessary to pay attention to whether Apple can further increase its share in the premium market with the release of the iPhone13 / iPhone13 Pro series.
Source: Counterpoint
(Hauser)
Source: iPhone Mania