Wired
With the release of the iPhone 12/12 Pro, Apple has discontinued the EarPods and power adapter. However, it is also true that this effort will require consumers to buy accessories.
Wearables and accessories that stand out for growth
CNBC decided to purchase a $ 19 (2,000 yen in Japan) power adapter, AirPods, and MagSafe wireless charging pad with the new iPhone, which was started with the introduction of the iPhone 12 series. He points out that it will drive consumers.
Categories that include Apple Watch, AirPods, charging adapters, HomePods, and accessories have driven Apple’s sales growth in recent years. In the third quarter of 2020 (April-June: Apple’s own fiscal year), this category posted $ 6.45 billion (about 67.5 billion yen), expanding the global expansion of the new coronavirus infection (COVID-19). Despite this, sales increased by nearly 17% year-on-year.
IPhone sales, which already have nearly 1 billion users, are not expected to grow as they used to, so we will continue to generate revenue by forming a broad ecosystem other than hardware, such as service departments and accessories such as Apple Music and iCloud. CNBC believes that the aim is to raise the price.
The aim of increasing profits cannot be denied
CNBC isn’t the only one to take this view.
“Apple claims not to ship earphones and power adapters with the iPhone to protect the environment, but it’s actually a decision to increase its profits,” said an analyst at Deutsche Bank. 58% of those will buy AirPods, “he said in the same view as Taiwanese media DiGiTimes.
In addition to AirPods, there are rumors that Apple will eventually remove the charging port from the iPhone, so MagSafe’s presence is expected to grow further in the future.
While CNBC understands that reducing the amount of packaging and plastic can help protect the environment, it’s also true that consumers will end up buying high-margin accessories from Apple, Apple’s interests. Will continue to grow, he concludes coldly.
Source: CNBC
(kihachi)
Source: iPhone Mania