Wired
Research firm Sensor Tower has released statistics on the 2021 app market.
Spending on apps in 2021 increased by about 20% from 2020, and the top earner of non-game apps was TikTok.
App spending increased 19.7% year-on-year
According to Sensor Tower, spending on apps in 2021 was $ 81.5 billion on the App Store and $ 47.9 billion on Google Play.
This is an increase of 17.7% / 23.5% year-on-year, and a total increase of 19.7%.
App Store sales are about 1.8 times higher than Google Play, and there is still a big difference.
TikTok is the top seller of non-game apps
Looking at individual apps, the most profitable non-gaming app was TikTok.
The popularity of TikTok is rising, recording a 67% increase in revenue from $ 1.2 billion in 2020 to $ 2 billion in 2021.
Google Play has a higher percentage of revenue from game apps
On the other hand, game apps also recorded high growth of 12.6% year-on-year.
Interestingly, game app revenue in the App Store accounted for 61.5% of the total, compared to 78% on Google Play.
The most profitable game app was PUBG Mobile.
Source: Sensor Tower via AppleInsider
(Hauser)
Source: iPhone Mania