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What is the impact of the corona virus on people’s smartphone lives?Introduced in the application usage status

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Research firm Kantar introduces changes in app usage, mainly in Europe and the United States, regarding the impact of coronavirus on people’s smartphone lives.

An app that has returned to normal due to the effects of the corona

According to a Kantar survey, the number of users of map apps and GPS apps has dropped sharply for a while due to the effects of global lockdown, but after that, the number of users has been on a recovery trend due to the gradual release of lockdown. There is.
 
Especially in Europe, the use of GPS apps is gradually recovering even in some areas where movement restrictions remain.
 
On the other hand, in the United States, which has the highest number of infected people in the world, the usage of map apps and GPS apps is still sluggish.
 
In addition, although the usage of the messaging app increased temporarily due to contact with family and friends who could not meet due to restrictions on going out, it is now returning to the situation before the corona disaster.

An app that continues to grow in the wake of the corona wreck

The use of some apps has increased due to the corona virus, and it is expected that the number will continue to increase, especially in Europe.
 
The use of music distribution apps such as Apple Music and Spotify is increasing rapidly in the corona wreck, and even now there is no sign of returning to the usage status before the corona wreck.
 
In addition, video distribution apps such as Netflix and Apple TV + continue to grow as well, with usage increasing by 14% compared to before the Corona disaster.
 
Reflecting people’s health consciousness, the use of fitness apps has been increasing since the early stages of the corona sickness, and it is still on the rise.
 
In addition, smartphone payment-related apps, which allow customers to avoid direct cash and card exchanges at stores, are also increasing in use due to the impact of Corona. It was up 8% from normal levels in the early days of the pandemic, but has continued to grow and is now growing at 16%.
 
Many apps have become established in people’s lives as a result of the corona sickness, and may continue to grow even after the spread of the new coronavirus has subsided.
 
 
Source: Kantar via 9to5Mac
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Source: iPhone Mania

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