Wired
Global smartphone sales in the third quarter of 2020 (July-September) were down 5.7% year-on-year. By vendor, Xiaomi has surpassed Apple to move up to 3rd place.
Third-quarter sales recovered slightly
According to research firm Gartner, smartphone end-user sales were 366 million units in the third quarter of 2020, down 5.7% year-on-year. Overall sales of mobile phones, including smartphones, were 410 million units, down 8.7% year-on-year.
Global smartphone sales recorded a 20% year-on-year decrease for the first quarter (January-March) and the second quarter (April-June) for the second consecutive quarter, but finally in the third quarter. It seems that signs of recovery are beginning to appear. However, despite the launch of 5G-enabled smartphones by multiple vendors, Gartner notes that sales are sluggish compared to the same period in 2019.
Xiaomi jumps to 3rd place
By vendor, Samsung has the highest sales volume, with a 22% share. And in the third quarter of 2019, Xiaomi, which was in 4th place, recorded sales of 44.4 million units and jumped to 3rd place for the first time overtaking Apple.
Of the top five vendors, only Samsung and Xiaomi recorded year-over-year sales growth in the third quarter of 2020. In particular, Xiaomi has achieved significant growth, up 34.9%. Gartner believes this is due to Huawei’s lost share, which suffers from US government regulation, and strong sales in China.
Impact of iPhone 12 series release delay
It is believed that Apple’s slight drop in unit sales, down 0.6% year-on-year, is due to the delay in launching the new iPhone, which is released in the third quarter of every year, to the fourth quarter. I will.
Source: Gartner
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(lunatic)
Source: iPhone Mania