Wired
IT House May 22 news, a report shared by Francisco Jeronimo, vice president of global data analysis agency IDC, shows that in the first quarter of 2022, the UK smartphone market grew by 3.1% year-on-year to 490 million.
Among them, Apple and Samsung handed in 80% of sales and 89% of sales. Interestingly, Google is the first to squeeze into the top 5 in the UK market.
Apple and Samsung currently hold 48.4% and 31.9% share, which means that one in every two smartphones sold in the country is likely to be an iPhone, and one in every three phones may be a Galaxy phone.
IT House learned that Apple and Samsung are still leading the UK market, with shipments of 2.3931 million and 1.5761 million units in this quarter, while Google shipped about 163,900 units in the first quarter of 2022; Nokia shipped 210,700 units, OPPO shipped 205,900 units.
Without the Pixel 5a to support the low end and the discontinued Pixel 4a, Google has grown more than 220% in the UK with the Pixel 6 and 6 Pro. With the Pixel 5 and Pixel 4a 5G cold in late 2020, and an increased marketing battle in the region, Google’s investment in the UK market appears to be paying off to some degree.