Wired
According to a report from Taiwan Business Times, although shipments in the Indian smartphone market have declined in recent quarters, market research agency CMR said that iPhone shipments in India reached 1.2 million units in the second quarter, an increase of 94% compared to the same period last year. %, and the market share is expected to increase to about 4%.
The iPhone has been operating in India for many years, but the price of the iPhone is significantly higher than the mainstream price band in India, and sales in India have always been poor. iPhone sales in India also hit a record high of 5.4 million units last year, and sales have finally grown significantly since the second half of last year. However, in terms of current sales volume, it still cannot squeeze into the top five in the Indian market.
In the second quarter of this year, the Indian smartphone market was affected by inflation, and residents’ willingness to purchase was significantly reduced. In addition, due to the shortage of supply chain, brand mobile phone manufacturers give priority to providing products with higher ASP, which has obviously suppressed the shipment of low-cost mobile phones. According to the latest news released by Canalys, in the second quarter of 2022, Indian smartphone production Shipments reached 36.4 million units, down 5% from the previous quarter and the third consecutive quarter of negative growth.
Although the lowest-priced iPhone SE in Apple’s product line has been available in India since early March, CMR said that in the second quarter, Apple’s main shipments in the Indian mobile phone market were the iPhone 12 and iPhone 12 mini, iPhone 13 and iPhone 13 mini. The two generations of models together contributed nearly 1 million shipments, and they were all made in India, which were seen as an important factor in the rise in iPhone sales in India.
According to data previously released by Canalys, in the second quarter of 2022, global smartphone shipments fell by 9% year-on-year. Manufacturers were forced to review their development strategies in the second quarter as the outlook for the smartphone market faltered. Economic turmoil, sluggish demand and overstocked inventories have prompted manufacturers to quickly adjust their product mixes in the second half of 2022. Consumers’ budgets are tightening, and part of the demand will shift to low-end products, while the oversupply of mid-end products will be the price range where manufacturers focus on adjusting product releases.
For now, the decline in smartphone demand is of great concern across the supply chain. Although supply and cost pressures for parts are easing, there are still some concerns about logistics and production, such as import laws and regulations in some emerging markets and tightening of customs, leading to delays in shipments.
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