Wired
According to a purchase intention survey conducted in the United States, Savings.com reported that the number of users who are considering changing to the iPhone 14 series at this stage is more than the iPhone 13 series.
Purchase intention survey results for the iPhone 14 series
Savings.com polled 1,504 iPhone users in the United States.
As a result, Savings.com reports that 14% of users are considering changing to the iPhone 14 series, which is 4% higher than the 10% of a similar survey conducted for the iPhone 13 series.
Of the respondents, 36% used the iPhone for less than 12 months, 33% between 13 and 24 months, 18% between 25 and 36 months, and 13% longer.
The models currently in use by these users are the iPhone 12 series, which is the most common at 29%, followed by 24% of the iPhone 11 series, 18% of the iPhone X and XS or XR, 17% of the iPhone 13 series, iPhone 8 and earlier models. was 9%, and iPhone SE (2nd generation) was 3%.
As a result of multiple responses to the new functions expected in the iPhone 14 series, 61% of the respondents were equipped with a system-on-chip (SoC) with high processing power, and a 48-megapixel rear wide-angle camera, which is rumored to be improved. is 53%.
Reasons for not changing to the iPhone 14 series
As a result of asking users who answered that they do not plan to change models to the iPhone 14 series multiple reasons for that, 86% of the respondents answered that they are satisfied with the model they are currently using, and the selling price is high. , Opinions have been received that it does not look like the iPhone 13 series.
However, these users also answered that they would consider changing models if the new features were attractive, and Savings.com reported that about one-third of users would change their minds.
The iPhone 14 series is expected to raise prices, but it was a surprising result that the percentage of users who are considering changing models is higher than the iPhone 13 series.
Savings.com says that many users are looking forward to the iPhone 15 series, which is rumored to be changed to a USB-C terminal, and are forgoing the iPhone 14 series.
In a similar survey conducted by SellCell in the United States, the percentage of users who answered that they would change to the iPhone 14 series was almost the same at 14.1%.
In this survey, it was pointed out that it was significantly lower than the 43.7% of the iPhone 13 series.
Source: Savings.com via Philip Elmer‑DeWitt
Photo: APLCLR (@ApplesClear)/Twitter
(FT729)
Source: iPhone Mania