Wired
In a lawsuit over Facebook’s privacy protection, parent company Meta has offered a total settlement of $ 37.5 million (about 5.1 billion yen) against the lawsuit from US users, and it has become clear that the possibility of a settlement has increased. rice field.
Offered a total settlement of $37.5 million
The lawsuit stems from Facebook’s collection of user location information even after the user has disabled location services. When location information could not be collected, Facebook obtained a user’s general location information from the IP address and used that information to target advertisements for local businesses.
The complaint states that it violates California law and the company’s privacy policy. This means that US Facebook users can sue the company for damages.
According to CNN, the settlement was filed on August 22 in federal court in San Francisco, California, and is subject to a judge’s approval.
Users say they don’t want to share their location with Facebook, but the company infers their location from their IP address and uses that information to serve targeted ads. The proposed settlement applies to users in the United States who used the service after January 30, 2015.
May be illegal in Europe
The inferred location data used by Facebook may be illegal in Europe. The Court of Justice of the European Union recently ruled that inferred data is still personal information. This means that if a company can infer personal information about a user, that information is as protected as personal information provided directly by the user.
Because companies are making these assumptions all the time and devising personalized ad targeting along with it.
Apple has also been in a long-running privacy battle with Facebook, which argues that the introduction of App Tracking Transparency (ATT) will harm its own revenue and the right of small businesses to buy effective advertising. It claims to give But earlier this month, it was revealed that before Apple introduced ATT, Facebook was trying to strike a deal to share with Apple a portion of the revenue it earned from ads on its apps.
Source: CNN via 9to5Mac
(m7000)
Source: iPhone Mania