Wired
IT House News on September 8th, at the “Far Out” conference held early this morning, Apple released the iPhone 14 and iPhone 14 Plus, retaining most of the iPhone 13’s design – including for mobile phones Notches for the selfie camera and Face ID sensor. Apple also introduced the iPhone 14 Pro and iPhone 14 Pro Max, with a “smart island” pill screen to show alerts and background activity, brighter displays and AOD always-on display, A16 bionic chip, new color options, and more.
In the US, the iPhone 14 starts at $799 and the iPhone 14 Plus starts at $899. The iPhone 14 Pro starts at $999, and the iPhone 14 Pro Max starts at $1,099.
In terms of the National Bank, the iPhone 14 starts at 5,999 yuan, and the iPhone 14 Plus starts at 6,999 yuan. The iPhone 14 Pro starts at 7,999 yuan, and the iPhone 14 Pro Max starts at 8,999 yuan.
If you look at China and the United States alone, compared with the iPhone 13 series, the starting version of the iPhone 14 series has not seen a price increase.
However, according to CNBC reports, Apple has raised the price of the iPhone 14 series in many other markets around the world. For example, the iPhone 13 in the UK starts at £779 and the iPhone 14 starts at £849; in Australia the iPhone 13 starts at AU$1,349 and the iPhone 14 starts at AU$1,399; in Japan the iPhone 13 starts at 98,800 yen and the iPhone 14 starts on sale The price is 119,800 yen; the German iPhone 13 starts at 899 euros, and the iPhone 14 starts at 999 euros.
IT House has learned that in addition to this, the prices of other models have increased even more. For example, the starting price of the iPhone 14 Pro Max in the UK jumped by £150 compared to last year’s iPhone 13 Pro Max model.
Mainly affected by persistently rampant inflation and a global recession environment, the latest Apple smartphone will test global consumer demand for new electronics and will test the American tech giant’s brand power.
Analysts said part of the reasons behind the rise could be higher component costs and the appreciation of the U.S. dollar against other currencies in a market where Apple has raised prices.
“The key factor is that the euro and yen have depreciated a lot, which means prices have risen slightly,” said Neil Shah, partner at Counterpoint Research.
On Wednesday, the pound fell to its lowest level against the dollar since 1985. The euro and the dollar were basically flat, and the dollar continued to appreciate against the yen.
Apple has kept prices for the iPhone 14 series unchanged in mainland China, one of its most important markets. Apple’s Greater China revenue segment, which includes mainland China, Hong Kong and Taiwan, was its third-largest region for sales in the second quarter of this year. Factors such as the coronavirus lockdown could depress consumers’ economic purchasing power.
Market research firm IDC expects China’s smartphone market to shrink 13 percent this year, falling below 300 million device shipments for the first time since 2012. This may be one of the reasons why Apple has not taken price increases for the Chinese version of the iPhone 14.
“If part of the rationale for keeping prices flat is maintaining demand in such a difficult environment, and Apple’s emphasis on this strategically important market, I think it makes sense,” said Bryan Ma, a technology industry analyst at IDC.
Apple continues to succeed in the Chinese market, especially in the higher-priced premium smartphone market.
IDC said Apple had a 70 percent share of China’s $600-plus smartphone market in the second quarter, up from 58 percent in the first quarter. Much of that can be attributed to the decline of Huawei phones, whose smartphone business has been hit by U.S. sanctions, leaving Apple to fill the void.
“Keeping prices flat helps Apple retain its user base and strengthen its position in the Chinese market,” Bryan Ma said.