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Apple’s biggest aim is to prevent users from leaving the ecosystem

Apple Event

 
In recent years, Apple has focused on how Apple products such as Macs, iPhones, iPads, Apple Watches, and AirPods work seamlessly with each other. ‘ seems to be the company’s biggest theme, notes Bloomberg’s Marc Garman.

Users Can’t Let Apple Devices Go

Garman reporter covered the iPhone 14 series announced by Apple on September 8, the completely new Apple Watch Ultra, and AirPods Pro (2nd generation) in the newsletter “Power On”, but the biggest theme of the event was to the Apple ecosystem. It is said that it will be the enclosure of users of
 
As an example, the collision detection function and emergency SOS function using satellites, which were newly added to the iPhone 14 series, were further enhanced by combining with the Apple Watch to protect the user’s life and safety. Garman points out that users are increasingly stuck with their iPhones and Apple Watches.

I don’t feel the need to adopt RCS

And finally, it features an episode when Garman attended the technology conference Code Conference.
 
At the conference, Apple CEO Tim Cook was asked why the iPhone did not adopt RCS (a rich communication service that is an advanced version of SMS and MMS). , Because there is no demand to put effort into that (adoption of RCS),” he said, and continued that he would give his mother an iPhone as a gift because she wanted to exchange messages more seamlessly. .

 
 
Source: Power On
(lunatic)

Source: iPhone Mania

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