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The iPhone 14 Pro series is more popular than the previous year’s model-securities company survey

iPhone14/14 Pro/14 Pro Max/

 
Rosenblatt Securities has raised Apple’s target stock price in response to the popularity of the recently released iPhone 14 Pro Max and Apple Watch Ultra from consumers.

“Pro” trend strengthens from iPhone 13

According to a survey of more than 1,100 adults in the United States by Rosenblatt Securities, many of them have already purchased the iPhone 14 series or are expected to purchase it within the next 12 months.
 
Among the latest models, the iPhone14 Pro Max was the most popular, followed by the iPhone14 Pro.
 
In fact, when comparing iPhone14 Pro/Pro Max and iPhone14/14 Plus, 85% to 90% answered that they would choose the Pro series. The iPhone13 Pro/Pro Max was 60% to 65%, indicating that consumers tend to prefer higher models.

Apple Watch Ultra is also popular

Interestingly, 38% of the targeted consumers have the satellite communication function installed in the iPhone 14 series. This makes it possible to send emergency SOS even in areas where Wi-Fi and carrier radio waves do not reach.
 
In addition, although the Apple Watch Ultra is positioned as an Apple Watch for outdoor athletes, 47% of the survey respondents already own it or plan to purchase it within the next 12 months. The popularity of the has become embossed.
 
Based on these survey results, Rosenblatt Securities said that Apple’s sales will exceed the previous forecast, and raised the target price from $ 160 (about 23,120 yen) to $ 189 (about 27,320 yen).
 
Apple is scheduled to announce its financial results for the fourth quarter (July to September) of fiscal 2022 on October 27 (local time).
 
 
Source: Apple Insider
(kihachi)
 
 

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