Wired
According to foreign media Musically, Apple’s senior director of global music publishing Elean Segal has confirmed that Apple will not launch an ad-based free version of Apple Music.
Segal worked with representatives of Spotify and Amazon on the Digital, Culture, Media and Sports Committee in the UK to answer questions from British MPs on the economics of streaming media services. Three representatives were asked about their subscription prices and their views on launching free services.
Both Spotify and Amazon offer free versions of their music streaming services, however, this free version includes frequent advertising interference and limited in-app features. Regarding whether Apple will launch a free version with ads for Apple Music, Segal said that the revenue from the free version is not enough to “support a healthy overall ecosystem” and “it does violate our basic values of privacy.”
In the Frequently Asked Questions section of the Apple Music webpage, when asked whether the service has commercial advertisements, Apple emphasized: “Apple Music is zero advertising.” Apple Music’s ad-free listening experience has always been the focus of Apple’s promotion.
Apple Apple Music’s pricing model is based on users’ personal needs. For a single user, the price of Apple Music is 10 yuan a month, the family plan that can be used by up to 6 members is 15 yuan a month, and students can enjoy a 5 yuan monthly discount plan. In addition, Apple Music is a part of Apple One, which is a bundled plan that provides customers with a fixed monthly fee to use different Apple services.
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