Wired
Before the 2021 Apple Autumn Conference, there have been many rumors, reports and leaks pointing to the appearance of Apple Watch Series 7 will be redesigned with a flat square frame design, but after the official launch of the conference, the appearance of Apple Watch Series 7 The original rounded edges are still maintained, except that the screen frame is narrower and the visual area is larger. This time I will talk about the reasons behind why the Apple Watch S7 did not switch to a new design.
Apple Watch S7 flat frame rumors come from
I believe you, like me, are looking forward to the arrival of the Apple Watch S7 flat square frame. Since the introduction of the new Apple Watch S7 at the press conference, the appearance still continues the old design, which also makes many people feel discouraged, and even have verbal abuse or claims. They are all fake, and they criticize “fake news, rumors of face beating, where the flat borders come from,” and so on.
In fact, in 2021, Apple Watch S7 redesigned the appearance of news. The first came from Apple analyst Ming-Chi Kuo. Then in May this year, Apple’s well-known leaker Jon Prosser provided a new rendering of the flat appearance of Apple Watch, revealing the major appearance of the new generation of Apple Watches. , Similar to the appearance of the current iPhone and iPad series.
Until June 2021, Bloomberg reporter Mark Gurman also pointed out that the appearance of Apple Watch S7 will usher in a redesign. The appearance is the same as Jon Prosser mentioned, with a flat frame design, a larger screen, a thinner frame, and a new pressure-sensitive technology. However, the new U1 chip function mentioned by Mark Gurman was not seen on the Series 7 series.
Currently, Guo Mingchi, Jon Prosser, and Mark Gurman have the highest accuracy in leaking Apple’s new product information. After all, three people in Apple’s supply chain and internal sources have close contacts and channels to obtain information on new products that Apple has not yet launched, such as this year’s iPhone. 13. The appearance accuracy of iPad mini is 100% accurate.
Only in the part of Apple Watch that broke the news, it is seriously inaccurate. It is obvious that Apple slapped the three people who broke the news. What caused it? Could it be that Apple is catching the ghost and deliberately releasing false news?
Why Apple Watch S7 did not use a square frame reason analysis
In the past, Mr. Crazy discovered that the Apple Watch’s appearance update cycle is 4 years. Strictly speaking, the appearance of the 2021 Apple Watch S7 will usher in a new design, but it did not appear this year. What is the reason that the Apple Watch S7 does not use a square frame? Conduct a comprehensive analysis of the current news.
If you are paying attention, after Apple’s Apple Watch conference this year, many doubts have emerged:
- Apple did not provide a clear pre-order and launch date for Apple Watch S7
- Apple Watch S7 prices were not announced until a month after the launch
- Apple didn’t mention processor details at all
- The specifications have not changed much from Apple Watch S6
In the past, when Apple released new Apple Watch products, it usually clearly provided the pre-order date and price. It seems that Apple is facing some problems before the launch of the new Apple Watch S7. If the product time is planned in advance, it is unlikely that it will not be available. Two product information.
What difficulties did you encounter? Will the appearance of Apple Watch S7 finally give up the new design? Judging from the current news, it may be caused by the following two reasons.
Big screen and production meet difficulties
Nikkei AsiaThe report pointed out that several people familiar with the matter revealed that the assembly efficiency of Apple Watch S7 was severely challenged during the production of small specifications. Groups, parts and screens are difficult to assemble.
In addition, a person familiar with the matter disclosed that with the current industrial design required by Apple, the assembly plant is prone to production problems. Eventually, the engineering team will temporarily change back to the original design to ensure that the Apple Watch S7 can be put into mass production in mid-September.
BloombergIt is also confirmed that Apple Watch S7 suffers from difficulties in production, mainly because the large screen brings great challenges to assembly. This is not the first time that Apple Watch has encountered production problems. It also occurred in 2015.
The new design keeps Apple Watch S8
Now Apple Watch S7 has not added a new sensor, and it doesn’t seem to make much sense to switch to a new look when the hardware changes little.
Recently, there have also been news that Apple Watch S8 will be equipped with more powerful health sensors and functions. As for the flat frame design of Apple Watch, it is expected to be used by Apple in planning new products in 2022. Generally, Apple’s R&D products will be determined two years in advance. S7 production is blocked, which allows Apple Watch S8 to usher in a new revision and provide more bright designs, so it is very suitable to switch to a new case.
From this point of view, the sleek design of Apple Watch S7 may be the last model with classic rounded bezels. It is expected that after the launch of the Apple Watch S8 series in 2022, the flat bezels of Apple Watch will be designed in the same style as Apple’s current products.
At the same time, Apple’s Apple Watch product line will also have significant changes. At that time, Apple Watch S3 will face the delisting and will be replaced by the new Apple Watch SE, which will allow the product specifications and appearance between Apple Watch S8 and Apple Watch S7 to be significantly different. gap.
Apple Watch S7’s larger screen and faster charging speed are also for the improvement of Apple Watch S8. Even Apple Watch S7 has also cancelled the internal wired diagnostic port. It is obvious that Apple will make more space and will replace the next generation of Apple. Watch internally and externally redesigned and prepared to provide more powerful sensors.
Foreign media revealed that it has received internal sources pointed out that Apple is planning to add the strap to the sensor to perform specific functions according to consumer needs, but the development plan is at an early stage, and the Apple Watch S8 will have a power button on the side. Integrated fingerprint recognition function, the main function is Apple Pay payment, unlocking, etc.
Summarize
Generally, Apple does not disclose and publicly explain why the appearance of Apple Watch S7 has not ushered in a huge design, whether it encounters any difficulties before making design changes at the last minute, or because of the new appearance design, which is mainly for Apple Watch S8. The design is not Apple Watch S7. As for the flat square frame, will it appear on Apple Watch S8? All can only wait until the 2022 Apple Autumn Conference to reveal the answer.