Wired
Apple often launches annual advertising videos on special holidays such as Christmas and Chinese New Year. With Christmas, Apple also shares the 2021 Christmas advertisement “Saving Simon” (Saving Simon) on its YouTube channel, which mainly describes the story of the girl and the snowman. The whole film was shot on iPhone 13 Pro, and it was directed by an Oscar-nominated director and photographer.
The story of the 2021 Apple Christmas commercial “Save Simon” mainly tells that a little girl, in order to save the snowman in front of the door, puts the snowman named Simon back home in the refrigerator before the end of the winter to ensure that he can see the snowman every day. This emotion is just like a girl loves dolls. It was not until Christmas came again the next year that the little girl moved the snowman back to the door again. The snowman still couldn’t escape the fate of being destroyed. The last scene was repaired by the whole family together to create a warmth. Atmosphere.
Apple’s 2021 Christmas advertising film mainly promotes the iPhone 13 Pro shooting and Christmas as the theme. It recruited Oscar-nominated director Ivan Reitman and Oscar-nominated film producer and actor Jason Reitman to direct the shooting. What’s more interesting is that the two of them are The relationship between father and son is like a story of a family creating another warm family. The background music in the film is the You And I music by American singer Villery. (Click me to listen on Apple Music)
It is worth noting that this time Apple also released extra behind-the-scenes shooting highlights. The photography team additionally built a super large refrigerator and a snowman, with the intention of capturing more details of the snowman in the refrigerator.
Film producer Jason Reitman said that if you want to create, you just need to pick up your iPhone. This is a good storytelling device, and it can be easily put in your pocket and you can take it out when you have inspiration.
In the shooting scene, most of the time photographers only use the handheld iPhone to shoot. They can even easily stick the iPhone to the ceiling or put it in a narrow refrigerator. They can also take advantage of the iPhone’s three lenses to view through a variety of different perspectives and match movies. Mode, macro photography, ultra-wide-angle lens and other functions can easily produce film texture, and also allow photographers and directors to focus on conceiving stories and themes.
The behind-the-scenes shooting did not list the auxiliary equipment used, but for the low-cost production photography team, shooting with iPhone can generally meet the needs of most people.
Looking back at past Apple Christmas video advertisements, most of them are trying to convey that in a Christmas day full of love and gratitude, the advertisement can be integrated into people’s hearts, and technology can also establish a deep connection between people. It is also left at the end of the commercial. Next sentence, to those of us who have been waiting for a whole year, Merry Christmas!