Apple’s Second in Command: Tim Cook



Currently Apple’s commander in chief since 2011, but formerly the second in command to the computing-giant, Tim Cook has quite the task set out for him. Today, you’ll learn exactly how he managed the daunting job of Chief Operating Officer of Apple, and how you can apply his philosophies to your own management.

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Cook is a great example of a leader that seeks out opportunity, and this talent could be attributed to his experience in the technology industry. He’s proactive, not reactive, constantly seeking out potential business avenues instead of waiting for them to come to him. Watch the full video to understand all of Cook’s leadership qualities.

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Time Stamps:
0:00 – Intro
0:21 – Welcome
0:40 – Preview
0:51 – Tim Cook’s Resume
1:42 – What Has He Done For The Company?
3:05 – What’s His Leadership Style?
5:14 – How Does He Differ From Steve Jobs?
6:34 – He Incorporates His Values Into His Leadership
7:68 – Conclusion

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