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Tim Cook Success Story: The CEO of Apple Who Made Apple a Mega Brand
The startup circuit has witnessed the rise of many big brands that have revolutionized technology. The credit for making technologies accessible goes to Apple. The team has worked restlessly and continues to be the brand that states a person’s economical status. The 21st century will be characterized by the rise of Apple and Tim Cook as its leader.
The American business executive and engineer have been serving as the CEO of Apple since August 2011. Tim cook salary was initially said to be around $378 million which made him the highest-paid CEO in the world. Tim cook had a 12-year career at IBM, Tim became the chief operating officer of the Reseller Division at Intelligent Electronics. After working at Intelligent Electronics, he shifted to Compaq Computer Corporation as the vice president of corporate materials. However, Tim’s tenure at Compaq was short-lived. After that, Tim Cook life took a turn as he joined Apple.
Tim Cook – Life at Apple
CEO of Apple- Tim Cook Life Story
While speaking at Auburn University’s commencement ceremony in 2010, Tim had stated that the most significant discovery in his life was to join Apple. For Tim, it was never an easy decision. Tim cook story with Apple, began in early 1998 before the company had developed the iMac, iPod, iPhone, or iPad. According to Tim Cook history of Apple looked very bleak at the point when he was going to join the company.
While addressing at a ceremony, Tim has stated that while Apple made Macs, the company had been losing sales for years and was considered to be on the verge of extinction! There were doubts surrounding the future of the company hence, this was the time when people like Tim took over the charge and lead from the front.
Therefore, the tides turned when Tim came on board as the vice president less than a year after his debut in the company. The corporation was reporting profits and this was seen as an extraordinary shift from a recent report that showcased a net loss of over $1 billion from the previous fiscal year.
Tim Cook president status kept changing as he rose through the ranks, and took the responsibility for managing worldwide sales, marketing and operations. He was instrumental in the development of the Macintosh division and continued the development of reseller/supplier relationships. The year 2011, saw Tim being named as the new CEO of Apple. He took over the post from Steve Jobs, who died in the same year.
Apart from serving as Apple CEO, Tim is a part of the corporation’s board of directors. Under Tim Cook Leadership, in 2014, Apple announced its biggest acquisition to date when it bought Beats Music and Beats Electronics for a whopping $3 billion. According to the deal, Beats co-founders would join Apple in executive roles.
Success story of Tim Cook and Steve Jobs
At the Worldwide Developers Conference in June 2014, Tim announced the latest version of the Apple operating system for desktop and mobile. This operating system was named OSX Yosemite! Later, Tim unveiled the iPhone 6 and iPhone 6 Plus, both of them had a larger screen and came with new features like Apple Pay and the iconic Burst Selfies.
Tim also announced the first product under his leadership, a wearable device to track fitness and health: The Apple Watch. The Apple Watch came into the market in 2015 and was very popular amongst customers. Tim continued to look after the development of many new products like Clips, an app that enabled the creation of short videos for the social media platform. In 2017, Tim launched the iconic iPhone X.
This product created some buzz in the technology sector for its facial recognition system. Under Tim Cook entrepreneur journey, the company has successfully launched the Apple News app to give users access to articles from a wide range of services. In 2018, Apple under Tim launched a midterm elections section. One of Tim Cook achievements was coming up with the marketing strategies that helped increase the company’s stocks by over 60% within the 9 years of his tenure.
Why is Tim Cook successful?
Tim Cook history is inspiring as he is an impactful person and hence, his role is very instrumental in the development of society and technology. In 2011, Tim was named in Forbes magazine’s World’s Most Powerful People. Tim Cook was once named as one of the highest-paid CEO among large publicly traded companies in 2012.
So why is Tim cook successful? It is because of excellent management strategy which helped the company rise rapidly. With his salary being amounted to around $900,00, Tim stands as one of the richest CEOs in the world. Tim has been active in philanthropic works too! In 2015, he had announced that after paying for his nephew’s education, he would donate the rest of his income to .