CMQ Investing
Warren Buffett said this about Apple’s CEO: “Tim Cook may not have designed a product like Steve Jobs. However, he understands the world so well that very few CEOs I’ve met in over 60 years can match.” What did Tim Cook do to become the heir apparent to Steve Jobs? For starters, he arrived at Apple’s headquarters in the late 1990s and began crushing Apple’s competitors. What are Tim Cook’s super powers? What is it like to work for Apple’s CEO? I am excited to share his story with you in this video.
I read from the following articles in this video:
1.
2. https://money.cnn.com/2008/11/09/technology/cook_apple.fortune/index.htm
KEY INSIGHT:
“Why dwell on the backroom aspects of such a sexy company? Because that seemingly dull stuff is as important to Apple’s success as the gorgeous designs and ultracool marketing. Forecasting demand, for example, and executing against that forecast, are critical in the computer industry, especially when new products quickly cannibalize the old. Think of Cook’s contribution like this. There are two basic ways to get great profit margins: Charge high prices or reduce costs. Apple does both. The marketing and design drive consumers wild with desire and make them willing to pay a premium; Cook’s operational savvy keeps costs under control. Thus Apple is a cash-generating machine.”
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