Wired
Participate in the New Balance pilot launch of a tech stack that combats fake product. This initiative protects your ownership of limited edition OMN1s using NB Realchain technology, powered by Cardano.
New Balance has created a tech stack to validate the source of premium product. To ensure your Limited Edition OMN1s are genuine:
– Download the NB Realchain app
– With your mobile phone, read the Realchain NFC card to confirm authenticity
– Claim ownership of the OMN1s on the NB Realchain
Product drops at the pop-up store in Los Angeles and select New Balance flagship stores (Boston, NYC, San Francisco, Philadelphia).
Protect yourself from fakes by permanently recording product ownership on the NB Realchain.
Built for mobile phones with NFC capability.
