Wired
(Photo provided by Nokia)
The Nokia brand, which has been in use for nearly 60 years, is impressive with dark blue background and square bold English fonts. In 1997, Nokia became the world’s leading mobile phone and defeated Motorola. In the glorious period of 2000, the market value reached Nearly 250 million US dollars, second only to McDonald’s and Coca-Cola at the time.
This traditional Nokia classic brand LOGO, which has been widely known and deeply rooted in the hearts of the people since 1966, will be replaced with a new icon with a new design style. With this huge brand visual identity, it is announced that the launch of Nokia will start a new effort to transform into a more modern Another milestone in the field of sensory and advanced innovative R&D technology is of great symbolic significance!
Nokia posted on its official blog that the new and majorly revised brand LOGO icon will use a series of different colors as the background. The font style is fresh, and the background color of the brand is no longer the traditional Finnish blue, but is replaced with a multi-color background color such as blue, red and purple with different gradients, which is quite eye-catching.
Nokia’s new LOGO icon (pictured from Nokia’s official website)
Foreign media Reuters reported that Nokia CEO Pekka Lundmark said in an interview that in the past, the brand’s traditional blue background NOKIA brand LOGO had successfully achieved a leading position in the mobile phone market and successfully launched the brand’s global popularity. The blue symbol represents the style characteristic of Finland’s national blue sky.
But now the brand has authorized the mobile phone brand to HMD Global, the main core business of the Nokia brand. In recent years, it has focused on 5G communication technology research and development, sales of enterprise-end industrial automatic digitalization and other commercial-related technical equipment fields, and continues to develop more innovative networks. The research and development of road technology is a completely different market field from the past mobile phone.
Launching the newly designed brand LOGO aims to appeal to achieve its strategic goals in the research and development of revolutionary commercial and communication, cloud, AI artificial intelligence and application software and other related fields, and to leap to the leading position of global innovative technology in the future.
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