Wired
On March 29th, according to 36 Krypton reports, iQOO, an independent sub-brand of vivo, will further integrate with vivo to reduce costs and increase efficiency.
It is reported that iQOO and vivo share R&D, supply chain, channel system, media resource purchase and other links that require scale, but planning, user operation, media strategy, word-of-mouth marketing in the station, e-commerce and other teams that are more focused on brands and online business operate independently.
After the integration, iQOO may no longer have independent stores and counters, and it is not sure whether iQOO will retain a separate business department. A former iQOO employee revealed that after the integration, iQOO’s positioning and how the team will integrate are still uncertain.
According to the data, iQOO was born in 2019, focusing on “born strong”. Since the first generation of iQOO, the iQOO mobile phone has been the exclusive official game machine of KPL, and has passed KPL’s most stringent game machine test certification.
The current iQOO product line includes the flagship, iQOO Neo, iQOO Z and iQOO U series, etc., and iQOO Neo also includes the Neo SE series.
According to industry insiders, hardware profits are getting thinner and brand investment is not slacking off. At this time, it seems uneconomical to operate a brand independently. Vivo’s integration of iQOO, or OPPO’s merger with OnePlus, are expedient measures in an extremely saturated market.
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