Wired
The “exquisite strength faction” is new again!
The newly released Huawei Enjoy 60X once again perfectly interprets these 6 words.
On the afternoon of April 17, at the launch event of the nova 11 series and all-scenario new products, Huawei Enjoy series ushered in another blockbuster new product——Huawei Enjoy 60X was officially released. With the unique 7000mAh dual-cell large battery, 512G large storage, 6.95-inch ultra-beautiful large screen, 3 times super-large volume and other leapfrog configurations, it has explained to us that practicality is the last word.
This time, Huawei Enjoy 60X not only has the genes of the Enjoy series, such as super battery life and large-screen experience, but also continues to advance in aesthetic design and hardware and software performance.
First of all, in terms of appearance ID, Huawei Enjoy 60X adopts Huawei’s iconic shining star ring design language, presenting the ultimate symmetrical aesthetics. The 6.95-inch ultra-beautiful large screen brings an immersive visual experience. texture.
In addition, the newly added X-key physical buttons make daily use convenient and a variety of functions are one step faster. The surging sound effect and the addition of wishful volume can realize 1-20 level wishful volume curve adjustment and free tuning. With 3 times the super loud volume, young people can enjoy a shocking listening experience in scenes such as audio-visual drama chasing.
More importantly, Huawei Enjoy 60X is equipped with the only 7000mAh dual-cell large battery in the same gear, which further improves battery life. The plain leather version also supports the industry’s first 22.5W reverse wired fast charging, which can charge other devices, so that wearable devices such as TWS earphones and bracelets will not be afraid of power anxiety.
The machine is also equipped with a rear-mounted 50 million AI dual-camera system, with Super Night Scene 2.0 and motion capture functions, bringing an excellent video experience; the maximum 512G large storage realizes “save as you want”. The pre-installed Hongmeng operating system 3.0 brings a more convenient, smooth and reliable full-scene interactive experience. At the same time, the addition of super NFC brings the function of “super access control card”, which can be compatible with various NFC access control cards, and easily realize the freedom of travel.
Every generation of Huawei Enjoy series releases new products, which will inevitably cause vibrations in thousand-yuan mobile phones. There is no other reason. Since its birth, the Huawei Enjoy series has always adhered to the original intention of “enabling users to enjoy new technologies”. Exquisite appearance and innovative technology are its two most iconic selling points.
The widely acclaimed large screen, large battery, large memory and other practical features, exquisite appearance, smooth experience and reliable quality have become the core competitiveness of the Huawei Enjoy series. But Huawei did not stop there. Over the years, the Changxiang series has been deeply insightful into user needs, taking into account technology and fashion, and constantly innovating. It has become one of the must-have series for young user groups when purchasing or replacing phones.
Taking Huawei Changxiang 50 and Changxiang 50 Pro, which were released last year and have exploded into the thousand-yuan market, as an example, we can roughly sort out the “knack” that the Changxiang series is increasingly recognized by young people.
The two new models have their own characteristics and advantages. Huawei Enjoy 50 is equipped with a 6000mAh super-large battery, 22.5W super fast charging, and a 6.75-inch audio-visual large screen, which solves the dual rigid needs of battery life and experience. The Huawei Enjoy 50 Pro has a value-for-money frame and textured star ring design, equipped with a 5000mAh large battery, 40W intelligent safe fast charging, a 50-megapixel AI triple camera system, and supports 8GB+3GB HyperHold intelligent expansion. It also supports 7 major security features including APP pop-up killer and application security detection. It is not only smooth but also safer. It is one of the most dominant products in the thousand-yuan range at this stage.
In fact, the mobile phone market is in a cold winter, and the market has entered a stock game. According to IDC data, China’s smartphone market shipments will drop by 13.2% year-on-year in 2022, the largest drop in history. It is easy for everyone to find that the replacement cycle of users is significantly prolonged, and technological innovation in the supply chain is not enough to activate users’ desire to buy.
Therefore, starting from the pain point experience, polishing the practicality is what users in the thousand-yuan phone market need most, and it is also the underlying logic that can really motivate users to change phones.
The emergence of HUAWEI Enjoy 60X is a product that HUAWEI has a deep understanding of this concept and combined with the needs of high-frequency pain points such as target users (battery life, memory, volume, large screen) and other high-frequency pain points.
There is no doubt that Huawei Enjoy 60X is the strongest Hongmeng mobile phone with a large screen and long battery life in the same gear. Get a high-end experience at a low price, enjoy the smooth experience of using the machine, and enjoy the freedom of using the machine.
[End of this article]If you need to reprint, please be sure to indicate the source: Kuai Technology