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Fast Technology News on April 18. Today, the research organization Canalys released the global smartphone market report for the first quarter of 2023. This quarter continued to fall by 12% year-on-year, which was the fifth consecutive quarter of decline.
At present, the mobile phone market has not yet begun to recover, but it has stabilized.
Samsung is the only leading manufacturer to achieve month-on-month growth, returning to the first place with a 22% market share.
However, the current gap between Samsung and Apple is still very small, and Apple’s 21% market share temporarily ranks second. This is mainly because the demand for the iPhone 14 Pro is still strong, and the gap with Samsung in the same period last year has narrowed significantly.
Driven by the release of new products at the end of the quarter, Xiaomi maintained its third position with a market share of 11%, and is still the number one in China.
However, compared to last year, Xiaomi was almost caught up by OPPO, with only a 1% gap in market share. This was mainly due to OPPO’s strengthening of its market position in Asia-Pacific and China.
Vivo ranked fifth with a share of 8%.
Canalys analyst Sanyam Chaurasia said: The decline in the first quarter of 2023 is actually expected by the industry. Local macroeconomic conditions continue to hinder manufacturers’ investment and operations in some markets. In addition, the continued sluggish demand in the terminal market has also triggered a large-scale destocking movement in the entire mobile phone supply chain, and channels are also reducing inventory levels to ensure normal operations. Manufacturers kept shipments at a low level and continued to adopt prudent production strategies.
However, analyst Zhu Jiatao said that in the continuous decline, there have been some signs of easing, and in the next few quarters, due to the reduction of inventory, the level of shipments will improve.
In addition, the rapid popularization of 5G and folding screen products have also injected new vitality into the industry.
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