Wired
(Photo / Midland)
Apple’s best sellers have always been the basic iPhones, but that’s no longer the case! A survey pointed out that the excellent value preservation of Apple mobile phones has made more Apple fans willing to go straight to the Pro high-end models, making the average selling price of the iPhone hit a new high in a single season.
According to the latest CIRP report, the average price of all iPhones sold will reach an all-time high of $988 (about 30,293 yuan) in the first quarter of 2023. The most popular choices are iPhone 14 Pro and iPhone 14 Pro Max, not the basic model , Fruit fans are very happy to spend more money to upgrade.
In addition, more people choose large-capacity models, and Apple’s cancellation of the iPhone 13 mini to replace it with the iPhone 14 Plus is also the reason for the price increase.
iPhone average selling price, in US dollars. (Picture/Review of CIRP website)
According to past experience, Apple’s average stand-alone price will hit the highest point of the year in September, mainly because the launch of the new iPhone will attract a large number of early adopters to buy high-end models, and then gradually decline. However, from September 2022, the average iPhone price After reaching US$957 (approximately 29,342), the number unexpectedly did not fall, but climbed to a new high quarter by quarter.
CIRP analysis pointed out that the value preservation of Apple iPhone in the old trade-in and second-hand market not only reduces the cost of purchasing new mobile phones for consumers, but also subtly encourages the purchase of higher-end models, so that users are convinced that the mobile phone can maintain a certain value.
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