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All four models of Apple’s iPhone 14 series use OLED panels. (Photo/Associated Press)
The self-luminous OLED screen panel not only brings bright colors and contrasting visual experience to the browsing and control of smartphones, but also saves power consumption of the OLED screen under the same brightness value setting. Compared with the LCD screen, it is one of the factors considered by many people when purchasing a mobile phone.
According to the latest survey report released by the research firm Counterpoint Research, the proportion of smartphones using OLED screen panels in global mobile phone sales will hit a record high of 49% in the first quarter of 2023. In particular, mobile phone models with an average wholesale price of more than US$250 (approximately NT$7,675) are the bulk, with a market penetration rate as high as 94%.
Compared with the same period in 2020, OLED mobile phones accounted for only 29% of the market share. In comparison, nearly 50% of the mobile phones sold globally in the first quarter of this year are equipped with OLED screens. Looking forward to the future, it is just around the corner that OLED screen mobile phones will break through 50% of the market share.
In the first quarter of 2023, smartphones equipped with OLED displays will account for the largest number of models with an average wholesale price of more than US$250. (Photo courtesy of Counterpoint Research)
Observing the sales status of the global mobile phone market in the past five years from 2018 to this year, it can be found that the sales growth rate of mobile phones using OLED panels is becoming more and more stable. Although there are occasional slight declines, the overall trend is generally increasing. Upward trend.
As for the growth momentum affecting the sales of OLED screen mobile phones? Counterpoint Research pointed out that it is mainly benefited by two key factors. First, after Apple launched the iPhone 12 series in 2020, it has fully switched to OLED displays. Only the small-sized iPhone SE with a price of less than 20,000 yuan still maintains LCD configurations. screen. The second is the rising trend of folding mobile phones. Brands including Samsung and OPPO have launched folding models equipped with flexible OLED displays.
It is worth noting that the current low-end mobile phone market is still dominated by LCD screen panels, including the low-end A-series phones launched by Samsung and the low-end 5G phones launched by Realme. In addition, in the middle and low-end market of Chinese brand mobile phones, only Xiaomi’s Redmi series equipped with OLED panels has an increasing adoption rate year by year. Other mid- and low-end mobile phones such as OPPO and vivo are still equipped with LCD panels. For the majority.
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