Wired
(Photo/AFP)
Apple today (4) announced its latest quarterly financial report. Hardware products have suffered a comprehensive blow. Whether it is the iPhone, iPad or Mac, they have all declined. Even Apple CEO Tim Cook said frankly that mobile phone sales in North America are now very difficult. The growth is wearable devices.
According to the financial report, iPhone revenue fell 2% compared with the same period last year to 39.67 billion US dollars. Apple said that although a large number of Android users in China have switched to the iPhone, North American sales are still very difficult. As for the iPad, it decreased by 20%, with revenue of 5.79 billion US dollars. Apple believes that the data is quite low because of the release of the new iPad Air at this time last year.
With the end of the epidemic, the slowdown in demand for computers has affected the revenue performance of the Mac, with a single quarter of US$6.84 billion, a decrease of 7% compared with the same period last year. Cook pointed out in this regard that he does not think the PC market will fall to the bottom, but fortunately the decline is not large.
Apple’s top-selling product in the last quarter was “wearable devices.” Although there were no new products, it included Apple Watch smart watches, AirPods earphones, and Beats brand earphones, which increased by 2% over the same period, and revenue reached 8.28 billion US dollars.
Although hardware performance is facing challenges, Apple’s software services are very rewarding, with single-quarter revenue reaching 21.21 billion US dollars, an increase of 8.2% over the same period. Cook pointed out that subscription service revenue hit a record high and was able to make up for the slowdown in the iPhone sales cycle.
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