Wired
(Photo/AFP)
This year, Apple launched its first high-end flagship series, the iPhone 15 Pro, which features the Nano A17 Pro and the first titanium frame. Among them, the 6.7-inch three-lens iPhone 15 Pro Max ditched the 128GB capacity version and switched to a 256GB version, making it easier to purchase The threshold has suddenly reached 44,900 yuan, which is 2,500 yuan more expensive than the previous generation. However, the popularity of buying it has only increased.
According to the latest report released by the research organization Counterpoint Research, the total material hardware cost estimated by dismantling the iPhone 15 Pro Max, without taking into account factors such as technology development, assembly, marketing, patent applications, etc., the cost price of the iPhone 15 Pro Max this year is approximately 508.9 US dollars, which is 37.7 US dollars higher than last year’s predecessor, about 8%. The launch price is not only the most expensive model of the iPhone 15 series, but also has the highest gross profit margin.
iPhone 15 Pro Max bill of materials cost. (Photo from Counterpoint Research)
The reason why the total material cost of this year’s iPhone 15 Pro Max will be US$37.7 higher than last year’s previous generation is that Counterpoint Research analysis shows that the main key to the increase in mobile phone hardware cost comes from the use of the three-nanometer process A17, which has been upgraded to TSMC’s OEM production. Pro, the hardware costs about $30 more than last year’s predecessor. In addition, the camera module supports a 5x optical zoom telephoto lens and uses OIS optical anti-shake technology using a quadruple reflective prism and 3D sensor, which is also one of the reasons for the increase in costs.
Secondly, the body frame is made of titanium for the first time, making the iPhone 15 Pro Max the lightest Pro Max model in history. Compared with the stainless steel frame of the previous generation last year, the cost of the frame made of titanium metal is higher. 18%.
In particular, after dismantling the iPhone 15 Pro Max, it was found that in addition to the parts purchased from the supply chain, the proportion of parts independently developed and designed by Apple is also the highest in this year’s iPhone 15 Pro Max. About 25% of the hardware components (22% of the previous generation last year) are self-developed and designed by Apple, including: A17 Pro processor, upgraded UWB ultra-wideband chip, and power management IC chip.
This also shows that Apple is gradually moving away from its high dependence on the external supply chain. Through independent research and development and design, it can control the increase in costs. Secondly, it will help Apple improve the overall performance and innovative design of the iPhone. As well as cost and profit, there is higher dominance.
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