Wired
This is the Fitbit Charge 5 smart bracelet launched in 2021, priced at 5,990 yuan. (Photo/Provided by Fitbit)
In order to attack the field of smart wearables, Google acquired Fitbit in 2021, which was once one of the top five smart wearable brands in the world, and applied related technologies to release its first Pixel Watch. However, foreign media discovered that Fitbit has recently gradually withdrawn from nearly 30 countries, making the brand’s prospects worrying.
According to foreign media reports “Androidauthority” and “9to5google”, Fitbit has left nearly 30 markets across Asia, South America and Europe, including Hong Kong, South Korea, Malaysia, the Czech Republic, Lithuania, Poland, etc., and no longer sells related products locally. . Currently, only 23 countries continue to sell Fitbit watches, including Taiwan.
Google confirmed to foreign media that this move is to adjust the hardware team, hoping to be closer to the Pixel sales area, and promised that there will be no changes to existing Fitbit after-sales and product support, and security updates will still be available.
In fact, in the past, Fitbit has long been one of the top five smart wearable brands in the world. Compared with Pixel Watch, which uses wearOS and is limited to Android phones, Fitbit can support iPhone users, has significantly better battery life than Pixel Watch, and has richer health detection capabilities. testing functions, as well as a relatively affordable bracelet product line. The two major brands have obviously different orientations. Now that Google has chosen to reduce the number of sales countries, it may affect its subsequent influence in the wearable device market.
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