Wired
(Photo/Reuters)
Although the global mobile phone market revenue will decline by 2% and shipments will slightly decrease by 4% in 2023, a report from the research organization Counterpoint Research shows that mobile phone consumption has a trend of high-end, and high-end mobile phone shipments bucked the trend and increased by 8%. , not only benefiting from folding phones and AI technology as selling points, but also the Apple iPhone! All Android brands combined can only tie in terms of revenue.
Data shows that Apple will capture half of the global market’s smartphone revenue in 2023, setting a record high. Compared with 38% in 2018, it has increased by 12% in the past five years. Samsung, which ranks second, only has 16%, and the rest Xiaomi, vivo and OPPO are unable to break through 10%.
Part of the reason is related to the iPhone’s high-price strategy. In 2023, the affordable price of Apple’s mobile phone will reach US$890 (approximately 27,917 yuan), which is much higher than the global average of US$350 (approximately 10,978 yuan). Although more Android phones are sold, they cover a large number of mid-range and entry-level models. The average price of Samsung, the best-selling flagship model, is only US$288 (9,033 yuan), and Xiaomi is US$256 (8,030 yuan). In addition, Apple also ranked first in the world in shipment market share for the first time last year, surpassing Samsung’s 19% with 20%.
Table 1 shows the brand share of global smartphone revenue, Table 2 shows the average price of mobile phones of each brand, and Table 3 shows the shipment market share. (Photo / Counterpointresearch)
Fieldhack, research director of Counterpointresearch, pointed out that the United States has contributed the most to Apple’s revenue growth, but it cannot ignore emerging markets such as India, the Caribbean, South America, the Middle East and Africa. The iPhone has experienced double-digit growth in the above regions, which has also offset Apple’s sales in China. downward pressure.
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