Wired
Apple CEO Cook (right) said that the research and development results of generative AI technology will be disclosed this year. (Photo/European News Agency)
Faced with threats from Microsoft and Google in the field of AI, Apple seems to be quiet and rarely mentions “artificial intelligence” in its press conferences. However, AI has already been integrated into many products. At today’s shareholder meeting, Apple CEO Tim Cook personally named the five major features.
Cook said that artificial intelligence has been integrated into our lives and is used for daily and basic tasks. He gave examples, such as Apple’s use of artificial intelligence technology, including the hand tracking of the latest Vision Pro and the heart rate of Apple Watch. Alerts, automatic detection of exercise and activity status, iPhone car accident detection, and MacBook chips can already run artificial intelligence.
In fact, Apple has long avoided using the term “artificial intelligence” to explain new features or technologies, mostly using machine learning as an alternative. Therefore, Cook’s statement led foreign media “CNBC” to say that he was speaking for Apple. products are redefined as “AI-driven”.
The outside world is still concerned about when Apple will enter the field of generative AI. For example, OpenAI’s ChatGPT and Google’s Gemini have already developed a large number of application functions. In this regard, Cook said frankly that Apple has seen the incredible breakthrough potential of generative AI and has invested heavily in this field. It believes that it can bring transformative opportunities to users in terms of productivity and problem solving.
At the financial report meeting in early February, Cook also made a rare prediction that he expected to disclose the latest results in the field of generative AI this year. It is generally believed that Apple will transform the Siri assistant through generative AI and bring many software function changes to iOS and macOS.
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