Wired
(Photo/Reuters)
Google will achieve outstanding results in the Japanese market in 2023! According to the latest report from IDC Japan, the market share of its Pixel phones in Japan will surge by 527% in 2023, leaving only 0.2% behind the second-placed Sharp. According to comprehensive research institutions, the rapid rise of Pixel is due to factors such as the demise of traditional Japanese brands, telecom cooperation, and size preferences.
IDC and Counterpoint both pointed out that Google originally only cooperated with SoftBank and AU to sell mobile phones in Japan. In 2023, it will join hands with the largest DOCOMO, which is one of the keys to the rapid growth of Pixel mobile phones.
The best-selling Google phone in Japan is the mid-range Pixel 7a. In addition to attracting attention for its flagship Tensor G2 chip and camera quality, Counterpoint also believes that this phone is only 6.1 inches, which is exactly in line with the Japanese people’s preference for small phones.
Finally, the influence of Japanese local brands declined. First, Kyocera announced its withdrawal from the mobile phone market in May last year, and then FCNT also declared bankruptcy and subsequently sold its mobile phone business to Lenovo. The IDC report believes that as competition in the smartphone market intensifies, Japanese local brands have gradually found it difficult to compete with other global brands in product development and competitiveness. In addition to Google, Lenovo has continued to strengthen its presence in Japan through the acquisition of FCNT and Xiaomi. influence.
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