Wired
Not long ago, LG announced its withdrawal from the mobile phone market. Under the fierce competition from Apple, Samsung and domestic mobile phone brands, LG’s move is not surprising. Like LG, Sony is also facing a decline in its mobile phone business, but Sony mobile phones are now back to life, making profits for the first time in 4 years.
Yesterday Sony released its 2020 financial report, with sales revenue of nearly 9 trillion yen, a year-on-year increase of 9%; operating profit of 971.9 billion yen and net profit of 1171.8 billion yen.
Sony’s six major businesses have all achieved profitability. This is not a problem for the console, games, music and other departments. The key is that the mobile business department has also made a profit this time, achieving 27.7 billion yen, or approximately 254 million U.S. dollars in operations. profit.
The mobile phone business has been at a loss since 2017 and has been seriously delayed. For many years, there have been rumors that Sony will abandon the mobile phone business, but Sony has survived through gritted teeth.
Of course, the profit in fiscal year 2020 is not due to Sony’s mobile phone business turning over. In fact, it is still declining. The sales volume is only 2.9 million units, which is worse than the 3.2 million in fiscal year 2019.
Sony’s mobile phone business is profitable mainly by cutting costs. In addition, Sony’s high-end strategy has increased the average price of mobile phones. After all, Sony’s Xperia II phones can be sold for 7,000 to 8,000 yuan, which is far more expensive than manufacturers other than Samsung and Apple. .
By the way, the new flagship Sony Xperia 1 III is also online. It was released on May 20 in China. This is Sony’s first domestic model this year. It is equipped with a Qualcomm Snapdragon 888 flagship processor and is equipped with a 12GB+256GB memory combination. Support memory card expansion (three options and two card slots), built-in 4500mAh battery, support 30W wired fast charging and wireless charging, wireless reverse charging
Please indicate the source for reprinting: Fast Technology
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